Great article by Aaron Hurst:
http://www.nytimes.com/2014/04/20/opinion/sunday/being-good-isnt-the-only-way-to-go.html?_r=0 highlights the phenomenon of the growing numbers of volunteers. Some of the root causes could extend beyond just doing "good" to having an opportunity to do something meaningful or purposeful at work. What's interesting, while the work itself (even for a non-profit organization) could be serving the greater good, it too can be boring & unsatisfying. Hurst talks about revisiting the design of the work activities to better meet employees' personal needs and objectives.
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